In a digital world overflowing with content, it’s no surprise that people are starting to crave something different—Something real, authentic, and personal. Ironically, just as we lean into the desire, artificial intelligence has flooded our feeds with even more fake content. 

Now, the most powerful thing a brand can do on social media isn’t to be perfect, but to be human.

The Rise of AI
AI has become the new content machine. It writes captions, designs images, and even replies to comments. While that might sound efficient, it has made social media feel disconnected and artificial. What’s missing is obvious: emotion, personality, and you.

More than ever, people want to interact with brands that feel genuine. Robotics responses and overly polished campaigns may do the job, but they’re also forgettable. Engaging with a brand should feel like a conversation with a real person, not like an AI-generated prompt.

Honesty: The Foundation of Trust

Likeable Social Media highlights the importance of honesty and transparency.

According to the WOMMA Ethics Code, there are three core pillars:

• Honesty of Relationship — you say who you are speaking for.
• Honesty of Opinion — you say what you truly believe.
• Honesty of Identity — you say who you are; you never falsify your identity.

These values are expected and help build trust. A single mistake can permanently damage brand trust.

“Honesty and transparency build a direct relationship between you and the customer. Any deviation from these values can erode brand trust forever.” — Likeable Social Media

You Don’t Have To Overshare—Just Be Real

Transparency doesn’t mean you need to spill your brand’s deepest, darkest secrets either. Offering honest insight into your values, challenges, or behind-the-scenes moments makes your brand more relatable—more human.

“Being transparent doesn’t mean you have to share everything about your organization, but the more honest insight you provide, the better.” — Likeable Social Media

Humanity as an Advantage

AI can replicate many things, but it can’t replicate the soul. Your brand’s authenticity and personality are your competitive edge. When you show up online with honesty, clarity, and empathy, people take notice.

Instead of trying to keep up with the AI trend, take a different route: be real. Stand out in an oversaturated sea of fake, filtered content by simply being yourself.  Let your audience see the people behind the brand, and they’ll likely stick around for more than just the next post.