I’m writing a long-form essay about the rise and impact of motion design in the advertising industry for my graduate writing course. This week, we’re focusing on short-form writing for social media channels. The objective is to create effective social media posts that promote our article. I designed three GIFS with unique captions and provided a rationale for choosing the platform and its content.
Caption:
The future of advertising is moving… and it’s powerful. 🔥
This creative tool is transforming the world of visual communication with it’s attention-grabbing, story-driven, and compelling campaigns.
💬 What’s your opinion? How do you see motion design shaping the future of advertising? Leave a comment below and let’s discuss!
🔗 Read my full Medium article here to learn more about the rise of motion design and its power in advertising.#MotionDesign #Advertising #DigitalMarketing #Trends #Creativity #Campaigns
LinkedIn is a professional platform for career development, industry trends, and more. Based on my experience on the platform, captions are usually long and insightful. Michelle J Raymond advises adding interactivity to LinkedIn posts, therefore I added a question for users to engage with, as well as a moving visual. The target audience for my teaser post is professionals working in motion design, advertising, and marketing. They are most likely interested in emerging trends and opportunities in their fields.
Caption:
Motion design is completely transforming the advertising industry. 🔥
The visually appealing, attention-grabbing, and story-driven format is unforgettable to consumers. Want to know why digital marketing is the future?
Tap the link in my bio to read the full impact of motion in advertising! 👀#MotionDesign #Advertising #DigitalMarketing #AdvertisingTrends #Campaigns
Instagram is one of the most popular social media platforms, so I needed to use it to promote my article to increase website traffic. A visually-driven platform, I used a GIF to emphasize my article topic and give a quick insight into it. The caption is “punchy” to suit the scrolling nature of the platform. I also added emojis to make it more casual and approachable to users. Following Brandwatch tips, I added relevant hashtags to increase post visibility and added a CTA to guide users to my profile bio to click on the article link. Instagram’s demographic is younger, so I would target aspiring, creative professionals interested in design, marketing, branding, and visual storytelling.
X (Twitter)
Caption:
Motion design is taking over advertising—completely transforming how brands engage with their audiences. In my latest article on @Medium, I explore how this creative tool impacts modern advertising and why it’s essential for digital marketing.
Click below to read the full story! 👇#MotionDesign #Advertising
Twitter is a fast-paced, conversational platform that could generate quick traffic to my article. The caption sends a clear and short message about my article’s topic. The media is a moving GIF and I used limited, but relevant hashtags. I also followed X Business suggestions of using emoji to add emotion and included the CTA to go read my article. The audience I’m targeting on X are digital marketers, advertising professionals, and those interested in the intersection of creativity and strategy.
