As part of my master’s class, I had the opportunity to dive into the identity and impact of Rizos Curls, a brand that sells products for textured hair. Their influence goes beyond hair products—they build community, uplift culture, and celebrate…
When it comes to social media strategy, one common question is: Why do some of my posts get more views than others? While this depends on many factors, one element often hurts performance more than it helps: links. Instead of…
In a digital world overflowing with content, it’s no surprise that people are starting to crave something different—Something real, authentic, and personal. Ironically, just as we lean into the desire, artificial intelligence has flooded our feeds with even more fake…
In today’s world, if your brand isn’t on Instagram, does it even exist? Okay, maybe that’s dramatic, but it’s not entirely untrue. Instagram has evolved far beyond its original purpose of photo-sharing. It’s now a social media powerhouse where brands…
Think about the last time a brand replied to someone’s comment or post—maybe it provided useful information or was a silly joke. In today’s world, that little acknowledgment can mean everything. Listening Over Talking Social media has completely changed brand…
