The Color Effect: How Colors Impact Branding

Color is everywhere and it can be a major influence in our life. I know it has for mine. Purple has been my favorite color for as long as I can remember. From my room walls to my AirPods case,…
Color is everywhere and it can be a major influence in our life. I know it has for mine. Purple has been my favorite color for as long as I can remember. From my room walls to my AirPods case,…
Advertising is persuasive communication, what better way to enhance it than engaging visuals? Graphic design connects an idea and its delivery, giving advertisements the visual appeal and clarity to captivate audiences and drive action. Advertising and graphic design go hand-in-hand,…
Writing can often feel like a puzzle. Countless times I’ve sat at my desk, staring at a blank page, unable to find the right method to start. As I reflect on my writing journey, I realize unity and practice are…
Transitioning from a design student to a professional in the field can be an exciting yet challenging experience. Thousands of students shift from the classroom to the office each year—something I’m experiencing right now. Adapting to a Professional Environment Entering…
Allison Canahui has a deep appreciation for the intersection of creativity and technology. As an artist and tech-enjoyer, Allison has always noticed the importance of art in technology. It wasn’t until she attended P-Tech Norwalk High School that her interest…
Languages continuously evolve, with new words, phrases, and dialects emerging daily. With so many changes, how do we ensure our writing remains clear, consistent, and engaging? In On Writing Well, William Zinsser emphasizes the importance of writing for ourselves, instead…
Reading and writing are an essential part of humanity, so it’s no surprise they adapt to the world around us. The internet has made everything faster, simpler, and more direct. The shift has made me self-reflect on the way I…
My white paper, “The Creative Mind in Crisis: Reclaiming focus and creativity in design environments,” explores the impact of technology in the design workplace. Specifically, it covers the negative impact digital distractions and social media have on focus and productivity.…
Learning more about focus and the surrounding context, I am surprised how much diet and the environment impact it. In Stolen Focus, author Johann Hari explores the hidden ways our food systems and environment contribute to focus problems, including the…