As part of my master’s class, I had the opportunity to dive into the identity and impact of Rizos Curls, a brand that sells products for textured hair. Their influence goes beyond hair products—they build community, uplift culture, and celebrate…
When it comes to social media strategy, one common question is: Why do some of my posts get more views than others? While this depends on many factors, one element often hurts performance more than it helps: links. Instead of…
In a digital world overflowing with content, it’s no surprise that people are starting to crave something different—Something real, authentic, and personal. Ironically, just as we lean into the desire, artificial intelligence has flooded our feeds with even more fake…
In today’s world, if your brand isn’t on Instagram, does it even exist? Okay, maybe that’s dramatic, but it’s not entirely untrue. Instagram has evolved far beyond its original purpose of photo-sharing. It’s now a social media powerhouse where brands…
Think about the last time a brand replied to someone’s comment or post—maybe it provided useful information or was a silly joke. In today’s world, that little acknowledgment can mean everything. Listening Over Talking Social media has completely changed brand…
We live in an era of overwhelming information. In 2020, Domo estimated that 1.7MB of data was created every second for every person on Earth. With data constantly being generated, collected, and shared, it’s no surprise that meaningful insights often…
Design is an ongoing journey, filled with various goals, revisions, and collaborators. Critique — the practice of analyzing and giving feedback to improve a piece of work — is an essential part of it. While necessary in design, ‘critique’ often…
Are you a designer feeling unmotivated, exhausted, and uninspired? Chances are you’re dealing with burnout, trapped in a seemingly never-ending cycle of creative exhaustion. While many designers face this no matter their field or level of experience, many will ‘power’…
I’m writing a long-form essay about the rise and impact of motion design in the advertising industry for my graduate writing course. This week, we’re focusing on short-form writing for social media channels. The objective is to create effective social…
